Setting prices for the first time is uncomfortable for most new freelancers. For introverts, there is an added layer: the fear of a client pushing back, and having to hold a position out loud in real time.
What happened in practice
Declan Quigg, a copywriter who started solo in late 2021, priced his first three projects at roughly 40% below what comparable work was fetching. He knew the rates were low. He chose them anyway because they felt easier to defend.
The result was a full calendar and a monthly income that did not cover his costs. Renegotiating with existing clients felt worse than the original conversation would have.
Where the reasoning broke down
The assumption was that a lower price reduces friction. It does, briefly. But it also attracts clients who treat price as the only variable, and those relationships tend to generate the most back-and-forth.
Declan eventually raised his rates by sending a short, factual email explaining the change with 30 days notice. Most clients stayed. One left. The one who left had been his most demanding.
What this illustrates
- Avoidance of short-term discomfort often creates longer-term negotiation problems
- Written communication — email, a clear rate card — removes the need to hold a verbal position
- Price signals something to clients before any work is exchanged