Idea Validation
How to tell whether a business idea has real demand — using conversations with potential customers rather than assumptions. Most ideas change significantly in this phase, and that's the point.
Learning Program
Entrepreneurship
Entrepreneurship
Basics
A structured masterclass for people who want to understand how businesses actually work — before spending a single euro on an idea that hasn't been tested yet.
Program structure
8 modules, one clear path
The program is built around 4 core areas that most first-time founders struggle with — not because they're complicated, but because no one explains them in plain terms. Each module runs for roughly 90 minutes and includes practical exercises you complete on your own schedule.
The sequence matters. Each module builds on the previous one, so the order is intentional rather than arbitrary.
8
Modules
6–8
Weeks
3h
Per week
100%
Online
Market Research
Structured methods for identifying who your customer actually is — not who you hope they are. Includes competitor analysis and a framework for estimating market size without expensive research tools.
Financial Foundations
Revenue models, pricing logic, and the basic cash flow concepts that determine whether a business survives its first year. No accounting background required — the goal is operational clarity, not bookkeeping.
First Customer Acquisition
Practical techniques for reaching and converting the first paying customers on a limited budget. Covers direct outreach, basic positioning, and how to turn early feedback into repeatable sales.
The people teaching this
Each instructor brings direct experience running or advising small businesses — not just academic credentials. The program draws on 3 practitioners across different industries, so the examples stay grounded.
Instructors are involved in live Q&A sessions held twice per cohort, giving participants a chance to ask about their specific situation rather than a generic scenario.
Oisín Farquhar
Lead Instructor — Strategy & Validation
Founded and exited 2 service businesses over 11 years. Focuses on the early-stage decisions that most founders get wrong the first time.
Beatrix Vanhanen
Financial Foundations Module
CFO background with 14 years working alongside early-stage companies. Specialises in making financial logic accessible to non-finance founders.
Sorcha Dempsey
Customer Acquisition Module
Built sales processes for 9 startups across Ireland and mainland Europe. Covers outreach, positioning, and early conversion without large budgets.
Questions people ask before enrolling
Do I need prior business experience to join?
No prior experience is required. The program starts from the fundamentals and builds progressively, so participants with no background in business can follow along without difficulty. That said, people who have already attempted to start something tend to get more out of the validation module specifically.
How long does the program take to complete?
The core material covers 8 structured modules. At a pace of roughly 3 hours per week, most participants complete the program within 6 to 8 weeks. There's no hard deadline — access continues for 12 months after enrolment, so you can move faster or slower depending on your schedule.
Is the program fully online?
Yes, all sessions, materials, and assignments are delivered online. There are no mandatory live sessions, so participants can study from any location and time zone. The 2 live Q&A sessions per cohort are recorded and made available within 24 hours if you can't attend in real time.
What language is the program taught in?
All instruction, materials, and support are in English. The platform is designed for participants from any country, so the content avoids region-specific assumptions where possible — particularly in the financial and legal reference sections.
What happens after I finish the program?
You keep access to all materials for 12 months. There's no certificate that claims you're ready to run a business — results depend entirely on what you do with the knowledge. What the program does give you is a clearer picture of where to focus first and which mistakes are worth avoiding early on.
